Television advertising of food & drink products to children - Research Annexes
نویسنده
چکیده
Contents Annex Page 9 Literature Review 1 10 Recent trends in children's viewing patterns and advertising activity 23 11 Creative techniques used to target children 49
منابع مشابه
Exposure to Food Advertising on Television, Food Choices and Childhood Obesity
To date, there has been insufficient research on the direct effects of food marketing on children’s diet and diet-related health, particularly in non-experimental settings. In this paper we employ the nationally representative Early Childhood Longitudinal Survey – Kindergarten Cohort (ECLS-K) to estimate how various types of food advertising to children on television affect children’s food cons...
متن کاملTelevision food advertising directed towards Bulgarian children.
BACKGROUND Childhood obesity is a serious health problem worldwide with a prevalence rising to epidemic proportions. Television viewing is suspected as an important contributor and along with food advertisements significantly influence children's unhealthy dietary habits, purchase requests and adiposity. OBJECTIVES To examine the exposure of Bulgarian children to television food advertising a...
متن کاملTrends in the nutritional content of television food advertisements seen by children in the United States: analyses by age, food categories, and companies.
OBJECTIVE To examine trends in children's exposure to food-related advertising on television by age, product category, and company. DESIGN Nutritional content analysis using television ratings data for 2003, 2005, 2007, and 2009 for children. SETTING Annual age-specific television ratings data captured children's exposure to broadcast network, cable network, syndicated, and spot television ...
متن کاملChildren's exposure to food advertising on free-to-air television: an Asia-Pacific perspective.
There is an established link between food promotions and children's food purchase and consumption. Children in developing countries may be more vulnerable to food promotions given the relative novelty of advertising in these markets. This study aimed to determine the scope of television food advertising to children across the Asia-Pacific to inform policies to restrict this marketing. Six sites...
متن کاملTelevision food advertising to children: the extent and nature of exposure.
OBJECTIVE To describe the pattern and prevalence of food and drink advertisements to children on commercial television in Sydney, Australia, and compare these with advertising regulations set out in the Children's Television Standards and results from a similar study in 2002. DESIGN Data were collected by recording television from 06.00 hours until 23.00 hours on all three commercial channels...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2006